Welcome to Tourism Management.

This course aims to provide some strategic directions in how tourism firms and public sector organizations could respond to contemporary challenges and compete effectively in today's turbulent global business environment. This course employs academic papers as reading materials to give students a comprehensive understanding about the most emerging tourism management strategies.

The major aims of Tourism Management are:
1. To explain the impact of globalization on international tourism and culture.
2. To introduce strategic approaches in tourism management.
3. To advance students' understanding of the causal mechanism underlying the formation and implementation of marketing strategies in the tourism, hospitality, and airline industries.