Welcome to Strategic Tourism Management. This is a medium level course, and mainly targets second- and third-year students who have already learned the basic marketing knowledge.

Strategic thinking and strategic management can be viewed as the most essential activities undertaken by any business or public sector organization. Strategic decision can assist business companies and public sector organizations to establish a useful framework which provides a series of more detailed operational decisions. Based on this background, this course aims to offer various case studies which illustrate key issues in international tourism management, that is issues which are affecting the sector today and which will influence the development of tourism for the foreseeable future.